Foundations and Strategy of Marketing
Explore foundational digital marketing concepts and frameworks. Create a marketing plan for a company of your choice.
Learn top industry skills with Facebook’s Digital Marketing Certificate
This flexible online certificate was developed in partnership with Facebook, one of the world’s biggest digital advertisers. In only 6 courses, you will gain:
- 1 Practical, in-platform skills training in Facebook Ads Manager, Google Analytics, MailChimp, and other top marketing tools.
- 2 A digital marketing portfolio, encompassing aspects of marketing strategy, analytics, optimization, social media marketing, search and display marketing, and branding and content strategy.
- 3 Specific career guidance tailored to the rapidly-growing Digital Marketing industry.
100% Online. No Experience Required. Built for the Modern Student. Enroll Now.
Learn top industry skills with Facebook’s Digital Marketing Certificate
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Digital Marketing Job Demand
In the last 8 years demand for digital marketing skills
skyrocketed with +165% job demand growth.
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Facebook Digital Marketing Certificate in Collaboration with Facebook
The Facebook Digital Marketing Certificate is designed for those seeking entry-level jobs in digital marketing or who want to apply digital marketing skills in existing jobs or small businesses. It is a six course, 18 credit hour certificate with no required prerequisites.
Marketing Content Strategy and Branding
Study content marketing and branding. Create a content marketing strategy brief, including sample pieces of marketing collateral.
Marketing Analytics & Performance Optimization
Calculate key marketing metrics. Explore A/B testing and identify opportunities to optimize marketing performance.
Social Media Marketing
Develop skills in social media marketing. Create and execute a social media campaign for a company of your choice.
Search & Display Marketing
Learn about search and display marketing. Create search and display campaigns, including platform-specific advertisements.
Email Marketing
Gain experience in email marketing. Create an email campaign, including sample email content.
Start your education in Digital Marketing today!
Enroll today in a six course certificate program, built in partnership with Facebook.
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build your career
Tailored digital marketing portfolio
Walk away with your own digital marketing portfolio, in addition to a Facebook-backed certificate.
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skills and tools
Hands-on software training
You will learn foundational skills and get hands-on experience with the actual tools used by digital marketers and desired by employers.
Get startedcareer guidance
Specific career guidance tailored to the rapidly-growing Digital Marketing industry
Each course was built by identifying the skills hiring managers are asking for and creating projects that give candidates a chance to showcase those skills.
Get startedData on job demand and salary
Job descriptions and day-in-the-life videos
Resume, cover letter, and LinkedIn guidance
Job search guidance and exercises
Digital Marketing Certificate
in partnership with Facebook ®
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What students are saying
“I won a thousand dollars at a pitch event for women and could not have done that if I hadn’t been taking these classes. I have learned so much and gained lots of confidence. My whole trajectory has changed and I can’t thank you all enough for this opportunity.”
“You would be amazed at the opportunities that are coming my way because I have had access to these classes and the use of content for my learning and understanding of the subject matter. I know that I would not be as confident if I did not have this.”
“Once you take this course you are going to understand the course topics - the value of it and how to implement it step-by-step. There is no fat - it’s all meat.”
“I liked the labs where we practice immediately after learning about something. For example, creating our own customer journey after learning about this topic was helpful in implementing the info.”
“This course is nothing like a textbook. It lets you dive deep into each lesson and then tests your knowledge of what you learned right away.”